休闲食品-包装得讲究 高颜值有食欲包装创意
休闲食品有自己的属性涉及到细分类别也较多
食品包装给人传达出
清洁／天然／有食欲感
这些都是基础要素
还要有维度的诉求
-下面欣赏下
这些商业休闲食品包装创意
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烘焙面包／三明治包装
视觉系列创意设计
https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/80114d9b56664b33908537d52d96e1b4~tplv-tt-large.image?x-expires=1992607868&x-signature=NIgy9VvMZql%2FcIAzHKZ2xV34XVI%3D
https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/a487f12da0a941fc831aa425188a8287~tplv-tt-large.image?x-expires=1992607868&x-signature=nCGWr3PIgf10W4Xe12W7p6JKkco%3D
https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/88c9d94f59ee435b99965dfb91824954~tplv-tt-large.image?x-expires=1992607868&x-signature=vcR2mcBKskReD6h99QyFtQLcHaU%3D
标签设计采用简设计风格
大面积的对冲色块 纯度高／艳丽
有很强的视觉冲击力
在终端货架／或者网页上有优势
https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/1aeb297f00514569bd8aa81504793654~tplv-tt-large.image?x-expires=1992607868&x-signature=84qw6TTgy5pWxaihgkvS%2Fwj9Y9Y%3D
https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/2ab7f926cb6947cea1b73b882e12e3dd~tplv-tt-large.image?x-expires=1992607868&x-signature=B25WwKi8U5LpsORlEPuBGbG5los%3D
https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/7219096d34884ee6918045ce8b7c9ae6~tplv-tt-large.image?x-expires=1992607868&x-signature=NzvzuimkbwaE8Q6bPMq5UzmfhNk%3D
https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/4252c7800ec949c986f2be894d6196ec~tplv-tt-large.image?x-expires=1992607868&x-signature=%2Faw5EMpImFr63iXmVHjWOS6C%2F1Q%3D
https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/9350dfb74560465ea5c1cbb211b1abf9~tplv-tt-large.image?x-expires=1992607868&x-signature=NWQA7cSG2o6Rku6XVM3AnNe9SRM%3D
https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/aa2d3ea40c544d30beaa5d162f607adc~tplv-tt-large.image?x-expires=1992607868&x-signature=IIQrV01DgYzee%2BD4VMGZBiuR0tA%3D
https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/24866252c8f04a88b12e719cd629ca44~tplv-tt-large.image?x-expires=1992607868&x-signature=eFvfxLR6pRT6FEjrbvXxlJ7dt7A%3D
https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/78477327762d4a32bc95a9a04b032d46~tplv-tt-large.image?x-expires=1992607868&x-signature=Etw78ErZBbZmNJXCCbQL2a7mn2Y%3D
https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/8cb25cda38ea4fe7a84c789fe8834e29~tplv-tt-large.image?x-expires=1992607868&x-signature=SptSTDAQENydKme%2FkFu85r3UnFs%3D
https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/f399d29a81d34aceb40d4c6335947950~tplv-tt-large.image?x-expires=1992607868&x-signature=SRKV56UYQl7WS%2F%2FzOmMuySR4zVE%3D
代餐产品系列创意包装设计
https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/c0f857f7fd2c4e628a4904f04ab3cab2~tplv-tt-large.image?x-expires=1992607868&x-signature=eDoOc9RvHEzPRE%2BT7h2uAtEidEs%3D
谷物／果汁复合饮品包装创意
https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/f15314a762344d01acf71ad547b4f015~tplv-tt-large.image?x-expires=1992607868&x-signature=25HhlTToujQYMb8eICxkI0ISk9w%3D
https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/f492243c41b4444f89ae5a91dc9c4f9d~tplv-tt-large.image?x-expires=1992607868&x-signature=45gkis5P8zbAL0NMXuxuXgUEpYo%3D
https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/73f958aef38c488a83e6e1c711f47fe1~tplv-tt-large.image?x-expires=1992607868&x-signature=PZIckzvyA2%2FwcyrjvbGmhBDLo%2Fk%3D
https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/bdebe75e8e98483b9ff31aea656448b4~tplv-tt-large.image?x-expires=1992607868&x-signature=DBlYFg%2BDQL1PItxIpi1Au2A%2Bqh0%3D
https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/f01adf298a9342148449899aba427e62~tplv-tt-large.image?x-expires=1992607868&x-signature=L%2FYB1uuovOndLfHJRk09M4uMnuU%3D
通心粉包装
https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/2469d32436094b41a83b2a4b2fc3d0ae~tplv-tt-large.image?x-expires=1992607868&x-signature=KcB%2B%2F4y%2FmChs%2FlrHerQZMX1cHYo%3D
代餐粉／谷物粉系列包装创意
https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/2f9b9f471e02403aae7746b187b9ee79~tplv-tt-large.image?x-expires=1992607868&x-signature=sWluSi1oCqbRGKKLTUIxptBBX84%3D
https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/2d5481bb164e4004b54a935de6d5f0a1~tplv-tt-large.image?x-expires=1992607868&x-signature=5Zo4RODkSee6o5eFSbwbtQYIZX8%3D
https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/d422046073134117b915963d3e1c446f~tplv-tt-large.image?x-expires=1992607868&x-signature=mggClPij71Uqd2Cx%2BWeelgEjxb4%3D
https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/68f84a21c882432781df9e9213657cf1~tplv-tt-large.image?x-expires=1992607868&x-signature=R0c4cVyjNsrtF64%2FEzRR%2FcrrXqc%3D
https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/4a867752c62d42fd8a387bae1bb2248b~tplv-tt-large.image?x-expires=1992607868&x-signature=c2C35sVf%2BGaotY%2FsojFaPZ170u0%3D
此系列包装升级前后对比
https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/745af2a0fec6477c8adaedc23ea87c30~tplv-tt-large.image?x-expires=1992607868&x-signature=O9c3tIOrrzz4B51vjwKQKsBSAes%3D
海鲜／生鲜品类产品包装系列设计
https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/e465ce946faa4fd7af9778bfd704c560~tplv-tt-large.image?x-expires=1992607868&x-signature=TRZ5HlSiSlDpBrvRxm2%2FD%2BuHsqU%3D
分为三文鱼／海虾／鱿鱼制品等等
整个包装以黑色为主色调
配上新鲜的产品食材
给人传达出新鲜／高端食材感
https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/e67da957e97b485eb2434d19487cd390~tplv-tt-large.image?x-expires=1992607868&x-signature=jHtvMoKK2oFnzEpVlMXa%2Bobt5aU%3D
https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/6b60c4511c784ac3a2d5194f6223b6d7~tplv-tt-large.image?x-expires=1992607868&x-signature=e%2BB4Y2jZ8WFTQXOMWP1z%2BRA3sEo%3D
每款包装标签黑色的背景色
加上包装上新鲜的食材画面
衬托出食品更加美味诱人
https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/63441fbeec704d49823cb168ae0c9fa7~tplv-tt-large.image?x-expires=1992607868&x-signature=vaidBMNRQrEumOumU%2B2aKfzW29o%3D
https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/d11e92c7d36d43b4aef7d2c4d313424c~tplv-tt-large.image?x-expires=1992607868&x-signature=P66CuEaeyny8Md1LNJmAVD8S%2B4g%3D
https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/55ce0d7b7f7948f0becc602a1417a4d0~tplv-tt-large.image?x-expires=1992607868&x-signature=K4nlRcFRhUh4pIk%2Fg6e%2FNRhKRbQ%3D
https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/563c925c9df04f03a888f1dbf46324e3~tplv-tt-large.image?x-expires=1992607868&x-signature=bWmkAlWgnVmQV%2BmBXg828mSsyns%3D
https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/1ac90c6e75c54cea9cb021156bd1b353~tplv-tt-large.image?x-expires=1992607868&x-signature=Ip836JGONgPx%2BRfn%2FNr74oR1CQo%3D
朴琢品牌包装创意与设计部
整理编辑观点 POOZHUO
欢迎留言讨论
休闲食品／零食品牌及包装
战略营销与视觉设计落地
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