带有社交属性的食品包装设计，色彩很治愈
https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/03bedbf90c5042a1a1cad6c9aac31b68~tplv-tt-large.image?x-expires=1989352054&x-signature=t%2BrEWvpguXaKZMmT8Kcyw7Ykq%2Fg%3D每样产品的出现
都有着不同的目标受众
而强调轻生活、治愈感受的甜品
也愈发受到年轻人追捧
今天就来分享一组甜品包装
看看用色丰富的设计能否真正治愈你
https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/276f09bdd7b64ab0b11334dc2beeb2b7~tplv-tt-large.image?x-expires=1989352054&x-signature=7kZxOM6fFU9m%2B8kVj6S0vdRTZjI%3D
via：青柚设计 公众号
这家超“有梗”的甜品店
以直白生活化的表达做品牌slogan
迅速拉近与年轻消费者的距离
同时建立品牌识别，增加记忆点
https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/127ee38b6e8748648ec264f1cce076ce~tplv-tt-large.image?x-expires=1989352054&x-signature=X3i3b0FRHvFBd6gkvUAN0rLxcMA%3D
标识设计上
LOGO提取品名中的字母G和T为主视觉
并与简化线条后的鹅头进行组合
勾勒出带有表情状态的品牌标识
仿佛在与消费者互动
https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/998577eaf088427b80bb3603adf3c88e~tplv-tt-large.image?x-expires=1989352054&x-signature=KuUIU6Izow%2FS22EhNKG5o%2FppFnc%3D
https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/2c6d56f49c8943c59f655c3df70c95c1~tplv-tt-large.image?x-expires=1989352054&x-signature=NKDOmwoWfeHZCOAJ0eFOmsI0MwA%3D
https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/551c455b27ea4434a41f1dd8104e7cab~tplv-tt-large.image?x-expires=1989352054&x-signature=uDqaZQML4P46JQfP2QZoJwp5WUs%3D
在完整的产品线上
包装没有过多的装饰元素
而是以简单但亮眼的LOGO做视觉呈现
底色与标识用色形成对比
更易突出品牌本身，吸引用户注意
https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/e36881833f6c4a228fe6089ed94945f7~tplv-tt-large.image?x-expires=1989352054&x-signature=bZleY2UJPLLUe0zK4AWkPCpmU%2BQ%3D
https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/1f1c5ecb399c4c4199cdf6618af3ec76~tplv-tt-large.image?x-expires=1989352054&x-signature=S%2BiYeVqDfrBWh%2FQfVTxq%2FDF5is0%3D
围绕品名GOOSE TEA
呆萌搞怪的大鹅也是设计的“主角”之一
针对不同场景，勾勒了大鹅不同的趣味状态
https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/b9559e0db0564b3f81d27d3bbcb42407~tplv-tt-large.image?x-expires=1989352054&x-signature=%2F6LaT7JYMTAY102WsiesZ69bkko%3D
并以谐音化的词语表达突出主题
像“蛋食无妨”、“大菊已定”、“狐说八道”等内容
巧妙带出每款产品特色
赋予产品一定的社交属性，增加共鸣
https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/1f188270ba46483aa1a38156641afa45~tplv-tt-large.image?x-expires=1989352054&x-signature=w3tm%2BnVEiyCttlPk%2Bo2ij1yx9To%3D
https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/bc1c475826284d5b902942f646232cf3~tplv-tt-large.image?x-expires=1989352054&x-signature=%2FEnmW5G%2BZtcwK5rTS46LJ7bu%2B%2Fc%3D
https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/1378940ac64044ebb13a3cc00f878185~tplv-tt-large.image?x-expires=1989352054&x-signature=iRQq6UZ%2BhlTWX0U9WS27rvZ773o%3D
“蕉个朋友”系列
包装以立体拼贴的形式
展示双鹅沉浸在香蕉的美味世界的场景
用色活泼丰富，充满想象
https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/7219fd29331947dbb96d0652c5c4d9cb~tplv-tt-large.image?x-expires=1989352054&x-signature=LU8sozys9eUlJloG1PAokUHQ98Y%3D
https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/b83c45cbe8c84a7086baf67e6f3021c3~tplv-tt-large.image?x-expires=1989352054&x-signature=XOs33YtbIRWq6rtxfsBqX2uxOsg%3D
https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/990e426bfea4406e8c9b66902c1b619b~tplv-tt-large.image?x-expires=1989352054&x-signature=ldXQaBqaLVnHbqxAKrgJW8R5UzY%3D
杯装饮品在杯盖装饰上
也加入了可爱的拼贴元素
将展示口味的信息层转移到包装顶部处
内容清晰明了
https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/30cd352e11a14ee49abfe7cb6fa72507~tplv-tt-large.image?x-expires=1989352054&x-signature=7YQseQA8JGKOmziQXmcLvA8FT4I%3D
https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/6b387701ceb5446397c1fc45587b8836~tplv-tt-large.image?x-expires=1989352054&x-signature=%2B85txsY8S9LzqQcCr%2B61EYxcF9E%3D
https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/c11a1c7ba0cf4cc999693d85cf0d3fff~tplv-tt-large.image?x-expires=1989352054&x-signature=w7HQOPioPjJvwGSzjQO2hTFfEDs%3D
再有饮品系列
有以小酒瓶的形式做造型的包装
青梅色调清新淡雅
尽显独特魅力
https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/34fcf048f2bd4874bee56f1ff2c2249c~tplv-tt-large.image?x-expires=1989352054&x-signature=Ddac6CGbFm728fE7evC%2BEUk8oC4%3D
https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/b06c0675190144b890c9621755c094c8~tplv-tt-large.image?x-expires=1989352054&x-signature=LwbNzxAnDMldGV7TVeVW4rWk3w0%3D
“杨梅吐气”气泡水系列
则以组合的色块面抽象出三维空间
与同样带有鹅头标识的吸管形成完整的视觉
打造沁人心脾的清爽口感
https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/a7631e28540e437eb1a80388d21758f0~tplv-tt-large.image?x-expires=1989352054&x-signature=1BS0Eg%2BGVygWIB207d0WW37Nppk%3D
https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/9976142bd22e42469e9c647d593f5d91~tplv-tt-large.image?x-expires=1989352054&x-signature=OYnVp01xIuQIpd3vA9qZ%2Bp4WCsc%3D
https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/e142448381d944ceb1b5f4f7439b0b34~tplv-tt-large.image?x-expires=1989352054&x-signature=W7SI76HuOZ2vngQJl6IiOcg6TRM%3D
https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/852dcf604d514c1b86ba8bc261af3105~tplv-tt-large.image?x-expires=1989352054&x-signature=xwgij6Ek5FdmZLXUwAEdJcniqSg%3D
https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/c3722515401c4bb09227e100814c7dd1~tplv-tt-large.image?x-expires=1989352054&x-signature=c1eoXJOvU%2BEi442boo7O5ey4WyE%3D
https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/3f8e05f9d4a145319d798abf134d6165~tplv-tt-large.image?x-expires=1989352054&x-signature=WtnFwZM%2FcA%2FV%2F0O3GjjhUZhNYHA%3D
https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/1e57ee1a97814c14abd6896072570b00~tplv-tt-large.image?x-expires=1989352054&x-signature=tnTpGutFCDEQHjZL7H4xztrFaNk%3D 转发了
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