这些插画食品包装各有特色／休闲零食／烘焙产品
年轻感十足榴莲酥礼盒包装创意设计
https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/aae1c2e0953542a99546fde4aeab7270~tplv-tt-large.image?x-expires=1989350666&x-signature=F%2F8rqtaUtJerejsJTmaMcY2bsc4%3D
包装创意
采用都市轻快的插画风格创意
凸显出年轻化／轻松／愉悦的视觉感
画面色彩也比较明快 放松
给人很强的场景化视觉体验
https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/c5e2823aaea948758d83b44e05645640~tplv-tt-large.image?x-expires=1989350666&x-signature=hJtZj5jKl38U07%2BcrkEFD4NLdOA%3D
https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/25a22555bbaf4b2da3410c154abf4b5d~tplv-tt-large.image?x-expires=1989350666&x-signature=xJaUA9FwCtyhRvRVsbyhVVBpEf0%3D
https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/4f9c535de84247f787fb336dd42b0ee1~tplv-tt-large.image?x-expires=1989350666&x-signature=Ntk1cstY5vUStU0%2Fj2KL69lGy8M%3D
https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/76ad86b038874c3dadb66613a5029d2a~tplv-tt-large.image?x-expires=1989350666&x-signature=SQinbWVJBRDyVvQfrUsTzEN3rsc%3D
https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/5ded66dd67ef490eab1e1fa7fe15687d~tplv-tt-large.image?x-expires=1989350666&x-signature=DBgFhtC4fuz1CMSBzGrGV%2FDW934%3D
另外一款产品包装创意
整个创作手法及配色保持一致性
也是也系列产品常采用的表现方式
同时也加入了自有的场景感
跟产品间产生差异化
https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/1cdf2a3ad2fc41d9862ebc7316be1572~tplv-tt-large.image?x-expires=1989350666&x-signature=5eqwA0zwwzJLtRZeEbwvl9dqNDY%3D
https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/f7711e920adb499594020784ab2fa821~tplv-tt-large.image?x-expires=1989350666&x-signature=xIifA3sJJv7BvmD7%2BH2DCjzEX1g%3D
https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/128793d048784499b2c6496699627917~tplv-tt-large.image?x-expires=1989350666&x-signature=boTmQzxwsMVnCyLz%2F1ReZEECnl4%3D
https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/c691cd0b60aa4ebe8eef74e5a11c0d72~tplv-tt-large.image?x-expires=1989350666&x-signature=orYn%2BpBeXeIQQ%2FEtrPDAvJnSF2g%3D
https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/4be7bc43d5b741e296e74b6174ba5eda~tplv-tt-large.image?x-expires=1989350666&x-signature=ZzT3%2F%2FOxI6tml4EdQKERBNFK4As%3D
https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/ff8b3b9b465b4be5982dcd9fadfa9943~tplv-tt-large.image?x-expires=1989350666&x-signature=CnNxIrtkXE4zl06VS1opKvO6ZP0%3D
https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/767ad24576224a03a1a0ade344e46a5e~tplv-tt-large.image?x-expires=1989350666&x-signature=cTLNr%2FDIrrrhwrX%2FlP9esdzRMCk%3D
https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/dce713a39a734417bce1e55308c98271~tplv-tt-large.image?x-expires=1989350666&x-signature=DxtVCD30gtgxgv9nBI%2F60Y5i2XA%3D
坚果烤面筋高面筋
零食礼盒包装创意
https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/e648dcbabd4e4c3dadde0f2a60e78b31~tplv-tt-large.image?x-expires=1989350666&x-signature=UTrPehSoo0lSKHpcnrsuXIJar3I%3D
https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/f1ee6ce774304d67a1e8fdc75730f35e~tplv-tt-large.image?x-expires=1989350666&x-signature=XtpK0O%2B%2B7qEOpMssJnO6q9ranHU%3D
https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/1715a6a0f4d24b9cbee418d5fa4c451c~tplv-tt-large.image?x-expires=1989350666&x-signature=EvTjscN6NapUxXH41q%2Fq5hAVbf4%3D
春节系列礼盒创意
https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/8bd62d3bc46f44bba248d9a964bd1f43~tplv-tt-large.image?x-expires=1989350666&x-signature=lIgau9JVb0B77%2FonU8kUffKZpoY%3D
https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/1e2a6d95b8f84ecdbd5e029f318a41d2~tplv-tt-large.image?x-expires=1989350666&x-signature=GUV%2Ftst1GMCKRdRyRfZikxsj2sQ%3D
https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/5784b04b83f74b10b29f9d0ba8f2d9bc~tplv-tt-large.image?x-expires=1989350666&x-signature=DYn3a1iI3sij5BetoTo6Fzvv3T8%3D
夏季系列创意包装礼盒
https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/9315a25256a146ada936d00864a9d80b~tplv-tt-large.image?x-expires=1989350666&x-signature=dEzfzkAEhsSUtwVAy9EKZh9QoWk%3D
https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/18627751933b47f8bef6354aac0180c6~tplv-tt-large.image?x-expires=1989350666&x-signature=Ivb4exuZdA7LLrMlWwEwtXiEUKk%3D
https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/10aaf2586a3641b4972ce653baff4bfc~tplv-tt-large.image?x-expires=1989350666&x-signature=JH%2FeYQLXVVidAGllEn1yWcZWj20%3D
秋收系列包装礼盒创意
https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/8f41b9d1bea041ddb8aa6ce8b8c6252b~tplv-tt-large.image?x-expires=1989350666&x-signature=30xDSztPukWtl4PVVHJT6gT7rKA%3D
https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/ec237b3d5cd34738a45d6af5ba0ead96~tplv-tt-large.image?x-expires=1989350666&x-signature=DnE9IzT5oI5BlfCMfmyN6mMllzw%3D
https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/e68a06a3d1f34ec197b362193ace156d~tplv-tt-large.image?x-expires=1989350666&x-signature=4d%2Bh10tHzuO8KX%2F%2Fpr6l6fF25bg%3D
麻酥糖礼盒创意包装
https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/aec2e48cca1d4eca9cbd3c32951a7c84~tplv-tt-large.image?x-expires=1989350666&x-signature=pnvMLSFfx%2FYKEtTpZALeWISPDNY%3D
冬藏礼盒创意
以冬季节气作为创意
分为六个节气
每个节气为不同的产品包装
https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/1f3c48718180458693907268c08a4a32~tplv-tt-large.image?x-expires=1989350666&x-signature=LBCgQr5cmumID6D214RxVBm4ynw%3D
https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/4d6580402565425c9b62a32a678839bc~tplv-tt-large.image?x-expires=1989350666&x-signature=S01gLMgA43bWRz63cQ6iwtYbb1Y%3D
手撕牛肉干包装创意设计
https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/0b2bf2982c864c05aa5310150dff9b1b~tplv-tt-large.image?x-expires=1989350666&x-signature=gutYSXzAp5hfRC1TzcrRMIPvjR4%3D
https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/f991f528d8ac4b87954d433c50b9430d~tplv-tt-large.image?x-expires=1989350666&x-signature=kgx0NUnluVH4LD71M6LbjZJkm00%3D
https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/193969c74df046268c83542e84a0d343~tplv-tt-large.image?x-expires=1989350666&x-signature=p7Zf0aeXRXS%2Bd20ZrScdUUvqF4M%3D
https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/ca58a501578f4a80911a2b767f2e5261~tplv-tt-large.image?x-expires=1989350666&x-signature=jEzYprpYViNVNPU%2BzEHutOrA1Po%3D
https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/2cf306cdcf9f436ea57917994a7533ab~tplv-tt-large.image?x-expires=1989350666&x-signature=Kn%2FdU6Ij2ExA6Cw2xfyk9XsLtwc%3D
上述几款产品包装
都是采用年轻化／潮流化的插画形式
来表达产品包装创意
这也是未来的食品的视觉潮流方式之一
插画的包装尤其自身的优势
既有很强的可塑性／延展性
同时给人很强的互动感／亲近感
又让消费者印象深刻！
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朴琢品牌包装创意与设计部
整理编辑观点 POOZHUO
欢迎留言讨论
新消费品／食品包装战略／
新颖包装创意设计 转发了
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