包装不仅有颜值 多款冷冻食品包装视觉设计
今天分享多款冷冻食品包装视觉设计看看这些带有特点的包装
会企业起来什么启发
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plantanix 植物性肉类包装创意
https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/62b44a23d13e46e2ab683ca4da08516b~tplv-tt-large.image?x-expires=1988109609&x-signature=hkLbU9xf%2BVByv313E0fVbZLkyMM%3D
https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/8ac146df999d4501af77e60eac95be4e~tplv-tt-large.image?x-expires=1988109609&x-signature=zoNoxqpjeB17oa5I0aLsQzelkd8%3D
https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/9acc264472384917983cf91ea6183dc6~tplv-tt-large.image?x-expires=1988109609&x-signature=gOGaayBqTGmjHX3GkCXxnNNLFos%3D
https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/15bdf1cf969841f2b6b5bb95c821a218~tplv-tt-large.image?x-expires=1988109609&x-signature=%2BTZpEH4495%2FMYFp5uaLn9mPaeAg%3D
https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/1efcc665af5449de8b055210e2418882~tplv-tt-large.image?x-expires=1988109609&x-signature=R5%2F62rBILb93S82PtyQ3fnjulrI%3D
https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/04b2ebb4853f451181fed1a7f8e60c72~tplv-tt-large.image?x-expires=1988109609&x-signature=5gk1X1k6I7BGPh83GmIKXuFDu78%3D
https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/9ed74198f2df4050bd384a282fbcdf87~tplv-tt-large.image?x-expires=1988109609&x-signature=C8d2sDBnQ4HZSWxx4TfqL3Ccw7M%3D
https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/d78188676ff34455959c1925eff0133a~tplv-tt-large.image?x-expires=1988109609&x-signature=xxMggXVkSlu7FGOIbWPqkyLRYpk%3D
Believe it 冷冻素食食品
创意包装系列设计
https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/4ab2254f8d8c4ff7afea02e13cff32f1~tplv-tt-large.image?x-expires=1988109609&x-signature=frRHoz%2BA6YhBSxLg9pKTgU7rT1o%3D
https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/7785aa8c721b4f40aa4ad1072a26a245~tplv-tt-large.image?x-expires=1988109609&x-signature=QY5UBHYt97ADffNFn7p%2BXpPxspI%3D
将具有传统口味、形状和质地
肉类蔬菜替代品放在货架上
展示了肉末、汉堡、饺子和香肠
它的目标受众是纯素食者和素食者
以及准备尝试新事物的人
https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/98c1309dd93848889a754567ce772b6d~tplv-tt-large.image?x-expires=1988109609&x-signature=8ztG1Bp4mw%2FG6FZWdmOTJIcOdjQ%3D
https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/1b3dfd00a7d347499aec9072de820699~tplv-tt-large.image?x-expires=1988109609&x-signature=r%2FtIFfDCxpd9ce0%2FJ80U9nG%2BNW4%3D
产品包装层面的创意
时尚简洁的包装设计
使产品在视觉上引人注目
Fabula Branding 在字母间距上使用了印刷术来创建徽标。
通过使用美味的食物来解释烹饪方法
每个SKU 都添加标记
以强调在生产过程中安全无害
https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/2ca368a102cc4934b00f451a3dd87852~tplv-tt-large.image?x-expires=1988109609&x-signature=SC7nlDCM83PXQZ78Kv0FYRknsWI%3D
https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/b12ddf1940cb4547b11bb626a854013a~tplv-tt-large.image?x-expires=1988109609&x-signature=8cxO3biS6DRSGnbzCSM43UJ5NYo%3D
https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/aaa60a76e07d454a97d54671fcc7f217~tplv-tt-large.image?x-expires=1988109609&x-signature=THwl6j2w4TteJo1Nicc6DX22ASM%3D
https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/42aa3521d836485db0d2766af38d06fe~tplv-tt-large.image?x-expires=1988109609&x-signature=MUBIcBWy19NWyn0JOYqqBeO%2BMBg%3D
https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/8d8f61867f004a3983064d1f4697fffe~tplv-tt-large.image?x-expires=1988109609&x-signature=TXQO%2FYAHnU%2BFpjn04Y8VukVfdBY%3D
https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/84cbdc1458a6403d9b60aa7f512dd10a~tplv-tt-large.image?x-expires=1988109609&x-signature=YBbE4nFBbfgc4Jia9dM05x9W2EA%3D
https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/7aae5de567ad4615b8d6e45e80cebfc5~tplv-tt-large.image?x-expires=1988109609&x-signature=MB%2F9izulm9I%2FAp9S5D2zOPJ9ngg%3D
Findus品牌
冷冻食品创意包装视觉设计
豌豆制成的肉类替代品
https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/07d451d5dcbb445fb02f1e0ea7265cc2~tplv-tt-large.image?x-expires=1988109609&x-signature=aqVoyx715lrSLvN6spOS02ZBDkA%3D
Findus 是冷冻食品品类的头部
在北欧地区拥有悠久的历史
产品线包括即食食品、鱼、蔬菜
烘焙产品等。
https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/911572490342430e9ee7469bd6647bff~tplv-tt-large.image?x-expires=1988109609&x-signature=atVxnZdc36owBInOERgQe3PLkOw%3D
https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/1c5e3725809345f1b31876e5faf22fcd~tplv-tt-large.image?x-expires=1988109609&x-signature=pcEMFggVFpgcerOCFUwORIV1lxw%3D
Findus 是Nomad Foods 的一部分
其业务遍及全球
并在冷冻食品领域拥有多个品牌
这次Findus推出了这款由豌豆制成的肉类替代品。
https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/c6834291d2f64cc5ba699aaae4d7ab01~tplv-tt-large.image?x-expires=1988109609&x-signature=Jc4SIJ5z8B6hlhzuT%2F45FUrcSZE%3D
https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/fc8a871a36b0456abd2d531afeebecca~tplv-tt-large.image?x-expires=1988109609&x-signature=lI3cF%2FQlVy%2FsksOLkmvbYZlnm4s%3D
PizzaExpress 预制菜品牌
冷冻包装是系列创意设计
https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/86c93ccd2ccc47b4a2e3f8b8297082b5~tplv-tt-large.image?x-expires=1988109609&x-signature=fm2pRJ2rsqPsyUwGdGtsSiKz7sE%3D
PizzaExpress 是个成熟的品牌
新的PizzaExpress Meal Deal 系列包装
视觉设计做得很出色
让每一位顾客都有机会在家中
享受完整的‘外出就餐’体验
整个系列完美地结合在一起
为店内带来更高的销量
消费者更乐意来购买它
https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/964024142d98442ba26805aab4fbc794~tplv-tt-large.image?x-expires=1988109609&x-signature=mibq0Juny278o%2BvASK67hlkcx4k%3D
https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/c41544d2cc074b40a93ad5f34a2be83b~tplv-tt-large.image?x-expires=1988109609&x-signature=rc432k9lpMQT8lP2%2BEqik8i68mQ%3D
https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/51da5d21c9f5446d8bf5d7147ac3fdb4~tplv-tt-large.image?x-expires=1988109609&x-signature=8r67NCcWyf4zUDUsaxO5q8s8TGg%3D
https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/2291f8b99e014bd59f0edbab490b3f00~tplv-tt-large.image?x-expires=1988109609&x-signature=xLAwCccD3cQpP16rnLIkC9kkWI8%3D
https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/506e59c309014f5f9229571b7d75020a~tplv-tt-large.image?x-expires=1988109609&x-signature=KxVYVYZYHbV2vnxC3pFF2q3lUzY%3D
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https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/ff4f044d0f3e43c4b96efe21e959b187~tplv-tt-large.image?x-expires=1988109609&x-signature=2tjUH2RCGybuy9YIOwLnuMG9YjM%3D
https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/8fb0ab9f0dcc41d3ab376148c784cd00~tplv-tt-large.image?x-expires=1988109609&x-signature=79W6a2%2FIK0oW8w%2BBpxnKKGa0Ta4%3D
https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/9b67f89d362c47c0920d698d563ddf46~tplv-tt-large.image?x-expires=1988109609&x-signature=Z3ZtHOCP8lC7CweIUc2nylQLeRM%3D
朴琢包装战略／包装设计部
整理编辑观点 POOZHUO
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产品线包装系统设计规划
创新商业包装规划／产品系列化视觉设计 转发了 转发了
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