如何设计出更具差异化／高颜值的食品包装创意
YIMMO'S休闲食品创意包装视觉系列设计
https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/2ce8f36aa57d4514b891460e54310c63~tplv-tt-large.image?x-expires=1988109301&x-signature=h2UVYa8sYMpNJEugk%2Bquc8tPlWM%3D
整个包装创意以年轻化的设计语言
进行了画面创意
同时配色上更加以清新自然色彩
色彩上有很强的食欲感
符合食品品类的属性特征
https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/2afe86ddfbdd48b494ed64c89a399b2d~tplv-tt-large.image?x-expires=1988109301&x-signature=7R4KMInwmurjWDHoZ7ODi2p%2Fz8g%3D
每个食品包装都是年轻化的
扁平化的插画创意
字体设计上也比较饱满
视觉上比较有冲击力
https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/2ab0598bef76457abc68d42ecb008494~tplv-tt-large.image?x-expires=1988109301&x-signature=hEhktHwDfbVQG0U8l9iknTwaFvQ%3D
https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/7b998d5c8875444e96380249f6091345~tplv-tt-large.image?x-expires=1988109301&x-signature=6lcSn7NEXjyFQ3zk9L%2B0tLGoDdI%3D
https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/e3e8c8cbf71a4a6c97f72030567de004~tplv-tt-large.image?x-expires=1988109301&x-signature=Vgl4JBVi5LfVbml%2F3QWY2y%2B3lhQ%3D
SEEDWISE 包装袋视觉创意
https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/d554f5f404f24d54b43d674e6f9fa3b4~tplv-tt-large.image?x-expires=1988109301&x-signature=HmoS1TOJ7vaOvn5TdOqnwOiMicA%3D
https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/1cc37a8974ac4697a95d6fb9ab0262f7~tplv-tt-large.image?x-expires=1988109301&x-signature=u77cjzkIeqr7GvjvE8YQs0pgv4U%3D
https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/b0a17495470d4089b63edcd79bfa50ec~tplv-tt-large.image?x-expires=1988109301&x-signature=wAVpKTqVVBbse%2B0uAGQ6lEVg4uY%3D
DILETTO 食品包装视觉创意
https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/554285356f0046ca989d5b2999988884~tplv-tt-large.image?x-expires=1988109301&x-signature=so031JuWV5CcSW%2BN4e4T9MJuCl8%3D
品牌包装视觉上调性比较鲜明
有比较稳定的包装形式
在不同的配色
上进行了区分设计
包装袋下面进行了开窗处理
能够清晰地看到产品的自身
https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/35b4fc03b5e740d6ab52d1d61252f51a~tplv-tt-large.image?x-expires=1988109301&x-signature=hb2nUmeiVvFfsn8B6z3Vymp40LM%3D
https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/41d7f39c19c04864981f9500b8b81913~tplv-tt-large.image?x-expires=1988109301&x-signature=9vsjtzlGlxRs4n81NodGSwrj%2FKs%3D
https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/3be1c3e3f1c0473eb69fbb19eea341a4~tplv-tt-large.image?x-expires=1988109301&x-signature=X94feyGIBbzt6xAMJJ1n495DDcM%3D
https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/ea50ece6fac64a28a681979eb476b20d~tplv-tt-large.image?x-expires=1988109301&x-signature=17uIZZQRqHw59CuemkRm6%2FRLYbg%3D
https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/6f8c89967b874e25a905d6bb96e2b160~tplv-tt-large.image?x-expires=1988109301&x-signature=Cy9oDvsJLas7mwMYBindsqQ01AM%3D
https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/df8bf8ca5f2e485db7632bf32c3522aa~tplv-tt-large.image?x-expires=1988109302&x-signature=ObK2X2xEfJ5EV8V3%2BSLnSS92daI%3D
IN+U 年轻清新风格
产品包装视觉创意
https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/44892c8621c34f31a86e8ecf0e503708~tplv-tt-large.image?x-expires=1988109302&x-signature=bHrjpNDViM3lCfNa9OqFJZFM6mY%3D
整个产品线视觉包装展示
https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/72007cdc228f476ca0de630d9352b93d~tplv-tt-large.image?x-expires=1988109302&x-signature=Qd3DYoJpg9Aew1sHqdMxq5%2Fa83w%3D
不同侧面的产品视觉展示
https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/abd1bea4b43441b5bcb4de7312933d05~tplv-tt-large.image?x-expires=1988109302&x-signature=NiVBSKWwgipca2MbmBX7C0RQs30%3D
https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/22ca1203a050473d90a13b1b15fa36d0~tplv-tt-large.image?x-expires=1988109302&x-signature=qD6WKf3mNXnrqahhY9k9I8mLl%2FQ%3D
手提袋设计
https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/e3d48afbd6984a758b8f7dd778122af5~tplv-tt-large.image?x-expires=1988109302&x-signature=992Bje3USpYA8c2sP8scpWjLAgw%3D
BRAMI
年轻化的简约食品包装创意
https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/5bb2a169cc7e446c8a369df691a36a3f~tplv-tt-large.image?x-expires=1988109302&x-signature=nKiUd7uo5uIMO%2Ff0LD6c%2BY4VXOA%3D
文字标志设计创意
https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/289742c89fd0462eb285accf63ea07f0~tplv-tt-large.image?x-expires=1988109302&x-signature=mww8zA4r62UxoZIrj6rNtu8PXPY%3D
https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/123860eeac644c2a82ea34e23fd5f050~tplv-tt-large.image?x-expires=1988109302&x-signature=YRMkVSQ4hYq%2BK2TpEavanJSwfqQ%3D
画面上比较聚焦凸显品牌及产品信息
https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/972e981cb91b43b58f0403bff0d82085~tplv-tt-large.image?x-expires=1988109302&x-signature=%2FG90UuMLcPTT%2F6U%2B2ImWQmXOe8s%3D
https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/5ad1dc3e96c04d67a481d358500454d0~tplv-tt-large.image?x-expires=1988109302&x-signature=ai6kuO6ilYEFQqS6Htxr5FC8WG0%3D
https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/bf0fdc41b4e343628411d9a8d3df590e~tplv-tt-large.image?x-expires=1988109302&x-signature=RnhKI32etGO4HpTbAHJp8wqeo8E%3D
https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/4c954c5fe4024dd6be9255c4463a5b86~tplv-tt-large.image?x-expires=1988109302&x-signature=PTVL7dICsONQm3guT2F%2B2yTsH8E%3D
https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/6ef0e1d9451b47f6a2beb679e74b07e0~tplv-tt-large.image?x-expires=1988109302&x-signature=%2BD7yHyM9urRggvDw7oWljhz26Ak%3D
披萨包装创意视觉
网格化／信息板块化设计创意
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三个不同口味及配色的产品包装展示
https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/dabbddd447044ede872ba913783318d2~tplv-tt-large.image?x-expires=1988109302&x-signature=qOGaEoP46Bsk6bEMm%2B13xPWUYIY%3D
ACTIVUS
系列食品包装视觉创意
https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/2290c492d3a442bd8a7b93137f9b6f04~tplv-tt-large.image?x-expires=1988109302&x-signature=xKtEsorMwq8fun8UifDAS%2By3raY%3D
https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/7d400ec136714591b1dfbe39c172b509~tplv-tt-large.image?x-expires=1988109302&x-signature=QyfPpvhNbBbZ5f0kzS7%2FHQQwp6s%3D
https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/0c5808983ddd4712b2c3f9d13c911249~tplv-tt-large.image?x-expires=1988109302&x-signature=FPyOWDBDrisJhl971vR0%2FJIRElk%3D
https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/41a345f1f756493daaf18f259018d349~tplv-tt-large.image?x-expires=1988109302&x-signature=keh5k3%2BKh5GmRCYuoXb0QkL5zw4%3D
盒装包装系列设计
年轻化的插画视觉呈现
https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/8d460084c22f4b6c9a9e5d5c8132b09a~tplv-tt-large.image?x-expires=1988109302&x-signature=ODk3VgY2YIdKdhwnrOTeqS6p8k4%3D
https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/825a716ed53249a3a1d8d09e8bcbf897~tplv-tt-large.image?x-expires=1988109302&x-signature=UOMrIms81IqRh352FG1zX4ic1DY%3D
https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/5ecc03b47596498da933f44cdcc79537~tplv-tt-large.image?x-expires=1988109302&x-signature=Lml7QotMjdDeyh9BmiV3u0k9JXc%3D
朴琢包装战略与设计部
整理编辑观点 POOZHUO
欢迎留言讨论
新消费品／食品包装视觉创意
品牌策略／产品策略与包装设计 转发了 转发了
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