让人快乐加倍的食品包装，真·挑花眼
https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/4b7cac4727c5447f9fd33d69e131d7e7~tplv-tt-large.image?x-expires=1988108102&x-signature=t9P9nIouYGRVhLzRg9aPpMBxPdA%3D回想起小时候
最快乐的记忆之一
莫过于放学去小卖部挑选零食了
而现如今
随着食品花样越来越多
人们有了更多样化、个性化的选择
真·挑花眼的新体验！
↓↓↓
广州酒家海绵蛋糕系列
via：深圳小红马设计
https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/5511a177bd2c499b8c73d8c1d00b94eb~tplv-tt-large.image?x-expires=1988108102&x-signature=Efo7nyPHiwXBZmnKcGNM5GPIBZU%3D
相信不少小伙伴们
都有尝过松软、甜腻的海绵蛋糕
小小的一块“海绵”
吃上几口，就能快乐一整天
https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/7782606d4d564fd5a36ad3713aac9f78~tplv-tt-large.image?x-expires=1988108102&x-signature=EGIqbxtcQ%2F4IptnjWjXJcRzyuc4%3D
这不，广州酒家推出四款海绵蛋糕
并分别请来熊猫、老虎、萨摩耶和橘猫“代言”
以满屏的动物插画设计植入IP形象
将软萌的宠物与口感松软的蛋糕强关联
刺激人们对产品的味蕾想象
https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/0547f016a16b442e9484fdd400c1670b~tplv-tt-large.image?x-expires=1988108102&x-signature=yyK8TWAcVQzElyG4S5hVQ6W%2FTII%3D
https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/57abf5c0106d47bf9e529f846ff9f56a~tplv-tt-large.image?x-expires=1988108102&x-signature=P0capwh%2BPp5ZWGpiakKt0pB26pY%3D
动物们的正脸设计
以拟人化的动作和表情
刻画了其正在品尝蛋糕的场景
尽显俏皮可爱的性格
https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/9ea0a8e2dacb4a6eb23a93cfa2855ebd~tplv-tt-large.image?x-expires=1988108102&x-signature=yHIwS8QdaCP67HYpHOinTseA150%3D
https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/be8a6b7a74db48ef9c21cfae2e0541a3~tplv-tt-large.image?x-expires=1988108102&x-signature=4fRQHAkQ6y%2BBJLi6frL4VTOUKF0%3D
而包装侧面和背面的一体化设计
使得整个IP形象表达得更加完整、真实
打造商品的陈列优势
https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/08e4731ffb684041ad0c9862a874cbe6~tplv-tt-large.image?x-expires=1988108102&x-signature=TrZn9cM%2BmJ0AjjxhdoT9DVKbOJY%3D
https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/7e2420d4335f42d5bf738b60fe213d5b~tplv-tt-large.image?x-expires=1988108102&x-signature=oYf4W9DmEZ5beiv%2F8rAEi78g3Uo%3D
https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/87b59bbe837345c68079f9b91caa78d7~tplv-tt-large.image?x-expires=1988108102&x-signature=p8ERimtUgoA5WcWZ9G%2BcgVAHouI%3D
https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/46ad55be777143de81ddb085e0eafe37~tplv-tt-large.image?x-expires=1988108102&x-signature=HlpNOP5rQcUQuG6jWs9AWqVsrNA%3D
统一、完整的包装视觉
又生动地体现了各款口味的属性特色
有利于提高品牌传播效率
增加货架亮点
https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/83f30cd7532f4d6993ec0d4ffa8af13e~tplv-tt-large.image?x-expires=1988108102&x-signature=NORjBOgSs4uz0IKOsDR9UMDcmBo%3D
https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/6fa65ffe16d34380b9077630f2c34864~tplv-tt-large.image?x-expires=1988108102&x-signature=D9G%2BbJcQb4%2BO9hHwZ96%2BnsauJSI%3D
https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/82c9989c3b4b4577aeebfe473f7c5292~tplv-tt-large.image?x-expires=1988108102&x-signature=DLO6GalW0kQkq%2B3ppSej8JqRlaU%3D
https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/c7ceb9e6f9ca436ca1cf7e5ba3ffc023~tplv-tt-large.image?x-expires=1988108102&x-signature=Cg%2Fkp1QiUuiZ4s2moAqxGAEBFcs%3D
https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/ad6ad7386ccc450fa9caa29b977a5e6f~tplv-tt-large.image?x-expires=1988108102&x-signature=cAh0saEUNZBbeSFHw0J5TVA4%2BL0%3D
Pulp Pantry
via：Farm Design
https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/4072497e23444e0498e5bc76956cdc0b~tplv-tt-large.image?x-expires=1988108102&x-signature=MXTcmK6YxmWkTgWXv%2BOe0Ikb0TY%3D
说到零食
当然少不了嘎嘣脆的薯片
升级后的「Pulp Pantry」品牌
也相应更换了新包装
https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/c7c32754958544f7ae0c78f97a207d6e~tplv-tt-large.image?x-expires=1988108102&x-signature=iTghG0OaC15hyKN1KYKin21ZnjM%3D
https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/573ec278a2fa4bce992679bb37f00704~tplv-tt-large.image?x-expires=1988108102&x-signature=%2BS8QExCXAdGNkYrHjVSmewMM8YM%3D
https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/8c5630cd5e78433c90b7d3f0714f36ba~tplv-tt-large.image?x-expires=1988108102&x-signature=opHqTjOlG7tzEEmLUpkxyJVVY8Y%3D
对比旧包装
新包装在整体的视觉空间布局上
要更加流畅、活力
https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/118638a0beb347c3b0e33d7cdc82cc9c~tplv-tt-large.image?x-expires=1988108102&x-signature=mwNnBR5HOk0qVKJ2gpl9MrWprHA%3D
https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/9e655765fcf244908572b1470ed5ed38~tplv-tt-large.image?x-expires=1988108102&x-signature=4haWaEFt06wY9YZ0Vm3PgxWI0%2FU%3D
将新鲜出炉的薯片
集中呈现在这个小小的“门店”中
重点信息突出，实现高效传达
让消费者隔着包装也能感受到产品的香味
https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/552e24cc528c4cc8baf9aba343b14a7b~tplv-tt-large.image?x-expires=1988108102&x-signature=h2%2F20XijOXpKdjjkW%2FWOcVqGfPU%3D
https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/96b4547dc820441081edb8b5b61d63c2~tplv-tt-large.image?x-expires=1988108102&x-signature=7PT9ORkIzr9KnTnU7mt6qiuOtTc%3D
https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/b44db6fc2de640729da8d10e8f565fb2~tplv-tt-large.image?x-expires=1988108102&x-signature=KuqwVPrvq%2BEAzAhO9NZ0LAKQxN8%3D
复古色彩的运用
以同色系撞色搭配丰富层次
巧妙表达产品口味
兼顾了风味与颜值
https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/bf006688fbfe4f76870d28518da00708~tplv-tt-large.image?x-expires=1988108102&x-signature=81sr2zNgAClaC%2BZwpbvi5Zh7VU8%3D
https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/f8b1501cc1dc469dab5b86a5b95f3180~tplv-tt-large.image?x-expires=1988108102&x-signature=%2FEu4iNK4u%2F6ouNSAfNkOqxcH1%2Fk%3D
https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/05a34d56c2e7418ba501a12da0e1bd6b~tplv-tt-large.image?x-expires=1988108102&x-signature=2Od%2FTJneBDWGmUcd7ealG1NS3v8%3D
丰蝶来·点心品牌
via：理所设计
https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/0de5dff6d32f47ae9c3fd53bef35a380~tplv-tt-large.image?x-expires=1988108102&x-signature=TdzlD2N1L5svDx7%2BWwy%2F%2FWuDCCQ%3D
最后来看到这款
安徽东方点心的代表品牌「丰蝶来」
在此次的品牌设计升级中
依旧以东方传统审美意象为核心
https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/6b44b6ba4ff5427fb35985bc65cbc2f7~tplv-tt-large.image?x-expires=1988108102&x-signature=fh5Wv7aw1R2onwNv7mnGr92xm8U%3D
同时融入年轻化语言
利用现代、创意的方式
赋予传统文化全新的定义与视觉效果
https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/451609477e7a4e449447722c7a08529c~tplv-tt-large.image?x-expires=1988108102&x-signature=9R%2F0FbYHJJ3iBo12ipdQGvAZ4vg%3D
https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/0b432190e2074558b4a168f72b5db692~tplv-tt-large.image?x-expires=1988108102&x-signature=JZBghxQembauGhsZMgOx0zmicT4%3D
在单品包装上
外观以渐变色彩渲染背景
居中的几何图形展现
则结合镭射工艺增加透光感
看起来更加年轻活力
https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/8a56be6c33754ea1a56c57de52a963ea~tplv-tt-large.image?x-expires=1988108102&x-signature=6EFN0mjxcHIy%2FBz4%2B3rqitjjLG8%3D
https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/8a0e6bed7537446b8874b5edc9dea3d9~tplv-tt-large.image?x-expires=1988108102&x-signature=bLL%2FFX7%2BWyZ54svhQFpmDGNk9JQ%3D
https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/4f11612b9042491e9a09becb82a06df5~tplv-tt-large.image?x-expires=1988108102&x-signature=8vQ6YAaFsJKra2YjCMIkzo9Q6TA%3D
https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/dcb3a8f504cd4700bcf2287c18f5c9b7~tplv-tt-large.image?x-expires=1988108102&x-signature=ZohaZ7oYErpPkOUew5akhGAkT8c%3D
盒装封套的设计
同样采取几何元素表达产品属性
并配有天仙配、牛郎织女、牡丹亭等
极具传统文化意象的经典之作
深化产品的东方韵味
https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/f76e28955b86474eb1422d1911a4269a~tplv-tt-large.image?x-expires=1988108102&x-signature=iAK7v9ITHCf8M2FFNGxZiZOyy2s%3D
https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/5ab35f37f17b4b52addb748d7c6ef9c3~tplv-tt-large.image?x-expires=1988108102&x-signature=XTYOlQQ7uZiz%2FvRNf9WFD%2BUTSok%3D
https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/f87905663a554f5b94384c741bcbdbd2~tplv-tt-large.image?x-expires=1988108102&x-signature=9JntxNOdQQnoW4b1Ns6Z3rQDZno%3D 转发了 转发了
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