都想做高端渠道 都想赚利润最大渠道的钱精英阶层渠道策略PPT方案
请你务必关注，转发！针对职场，市场营销，经营规划领域的总经理、营销总监、渠道总监、市场总监等营销人员的营销规划及渠道拓展PPT源文件
“借力“高端渠道拓展计划PPT源文件
一、拓展高端渠道目的
缔造高利润渠道
寻求新型渠道模式
借力整合资源
快速发展模式
可复制的渠道推广模式
二、拓展高端渠道核心价值
Leveraging借力
Fast快速
reproducible可复制
三、现有3大渠道
零售店
电商
常规渠道
四、高端渠道在哪里？
高端人士的生活关注点
理财投资
文化教育
休闲娱乐
日常生活
五、研究用户
用户在哪里？
生活型态
用户需求
用户的生活形态营销：
生活型态就是企业通过对消费者心理、价值观、消费行为、视听接触的了解，让一群有着相同的支配时间和金钱的模式的同质消费者，产生一种感同身受，相融合的认知，并获得消费者自发性认同，创造出真正让消费者感动的商品的一种营销方法。
简单说生活型态就是研究一群人支配时间和金钱的公式。
研究高端人群日常生活的接触点，以下接触点作为高端渠道重点的开发合作渠道
1、理财投资
https://p3-sign.toutiaoimg.com/pgc-image/15274298028411a48c96604~tplv-tt-large.image?x-expires=1986585630&x-signature=AA4VBC7oL8qOfBzzRr3dkHkfVHc%3D
2、文化教育
https://p3-sign.toutiaoimg.com/pgc-image/1527429832847c80ce01cfe~tplv-tt-large.image?x-expires=1986585630&x-signature=wahsdXS0BwnmylrwEx9mtLFfmDg%3D
3、休闲娱乐
https://p3-sign.toutiaoimg.com/pgc-image/15274298548084b5c47dff5~tplv-tt-large.image?x-expires=1986585630&x-signature=eB5ay%2F3YywTN2rsxTbmsgxOiR3E%3D
4、日常生活
https://p3-sign.toutiaoimg.com/pgc-image/1527429882089dbf5cb771a~tplv-tt-large.image?x-expires=1986585630&x-signature=34QdTqYZ%2FDUdXyMhPv586NNadF0%3D
30个接触点
产品是1，社群是0
互联网+，加号的两端是什么？
有人说，互联网+传统行业，如果深入去挖掘，我们就发现，互联网的核心是社群思维，传统行业的核心是产品。互联网+，就是社群+产品，产品型社群是这个时代最重要的生存方式。
一旦给社群加上产品，社群经济的巨大魅力就爆发了，社群就成了未来商业的最大入口。
六、拥有以上接触点的合作伙伴资源判断
https://p3-sign.toutiaoimg.com/pgc-image/1527430005362581622e7b7~tplv-tt-large.image?x-expires=1986585630&x-signature=fEtax9tFtICm8qG4bPhydOAcE2I%3D
七、合作考虑点
https://p3-sign.toutiaoimg.com/pgc-image/1527430043182d413d8d634~tplv-tt-large.image?x-expires=1986585630&x-signature=57hqDGhwC3YMF2TnnGJNtAaWSJo%3D
八、现有营销模式的利益分配分析
九、高端渠道拓展利益分配
以上为开拓高端渠道的策略思考，可选择30个接触点的部分渠道沟通作为试点，试点成功，全面拓展
具体的PPT方案源文件：
https://p3-sign.toutiaoimg.com/pgc-image/1527430157623688a8af4a3~tplv-tt-large.image?x-expires=1986585630&x-signature=j0AFia03nSv1I1qGPwDoJvkcwrc%3D
https://p3-sign.toutiaoimg.com/pgc-image/152743015792406ae4e98e2~tplv-tt-large.image?x-expires=1986585630&x-signature=%2B027TdgKd5mQAJJq%2FJusAoYS53k%3D
https://p3-sign.toutiaoimg.com/pgc-image/1527430157851c335d87e43~tplv-tt-large.image?x-expires=1986585630&x-signature=M%2FlUcKW93tVaiQG42yrZXnakXWE%3D
https://p3-sign.toutiaoimg.com/pgc-image/1527430157933a8fe920fb7~tplv-tt-large.image?x-expires=1986585630&x-signature=erdWBN48ldyXidYypAv1h4PSHqY%3D
https://p3-sign.toutiaoimg.com/pgc-image/15274301584427e2b2b3ac1~tplv-tt-large.image?x-expires=1986585630&x-signature=jg%2BYeJoO0gVd8Ex9u3wsgZiVKDg%3D
https://p3-sign.toutiaoimg.com/pgc-image/152743015845904f2147c44~tplv-tt-large.image?x-expires=1986585630&x-signature=ThUxUsqRUZwjRTzlhTGgPHp6CbE%3D
https://p3-sign.toutiaoimg.com/pgc-image/1527430158502d686a8927f~tplv-tt-large.image?x-expires=1986585630&x-signature=FjRrLHCFabCjx9dNk1IxIgOovR0%3D
https://p3-sign.toutiaoimg.com/pgc-image/1527430158737b6c4fb9cd5~tplv-tt-large.image?x-expires=1986585630&x-signature=wWiIpwapv9HryjLG6Y6L4B52DeM%3D
https://p3-sign.toutiaoimg.com/pgc-image/152743015882520f74d148e~tplv-tt-large.image?x-expires=1986585630&x-signature=fsOr%2FYCXPTvLDXrMpCgY2BHT0%2Bo%3D
https://p3-sign.toutiaoimg.com/pgc-image/1527430158894d03145dbda~tplv-tt-large.image?x-expires=1986585630&x-signature=CQmZt9M5HPB9yjajkI6VMgNVPuk%3D
https://p3-sign.toutiaoimg.com/pgc-image/1527430159050058e7b9d07~tplv-tt-large.image?x-expires=1986585630&x-signature=qjHrgW5Tb1hTf7eVWQ8qg%2F9XwQI%3D
https://p3-sign.toutiaoimg.com/pgc-image/1527430159131adf4337f63~tplv-tt-large.image?x-expires=1986585630&x-signature=PZq7ZJP0iGNcmnvy8Dpeyy6eBJQ%3D
https://p3-sign.toutiaoimg.com/pgc-image/152743015921022ebbda7dc~tplv-tt-large.image?x-expires=1986585630&x-signature=%2BTzjXBgOdk998TCoBKs%2BAVmZGd4%3D
https://p3-sign.toutiaoimg.com/pgc-image/1527430159377aaa0901084~tplv-tt-large.image?x-expires=1986585630&x-signature=PJ13B9pvEcIZR708IObspDmTBIo%3D
https://p3-sign.toutiaoimg.com/pgc-image/15274301595177fcef35f60~tplv-tt-large.image?x-expires=1986585630&x-signature=LXNst6b15OD1jPF5CXGamGGYV9g%3D
https://p3-sign.toutiaoimg.com/pgc-image/15274301595460d48544d75~tplv-tt-large.image?x-expires=1986585630&x-signature=5TX8tunx9qK1c%2F4UernXHvqFFh4%3D
https://p3-sign.toutiaoimg.com/pgc-image/1527430159979d1e0981a6f~tplv-tt-large.image?x-expires=1986585630&x-signature=4Lq4%2FKncaso8JFK8E6UOTZ%2FcOnw%3D
https://p3-sign.toutiaoimg.com/pgc-image/152743015981895cf65d283~tplv-tt-large.image?x-expires=1986585630&x-signature=OsGlAUiNTtI9lkjMpRw2oV9L7NU%3D
https://p3-sign.toutiaoimg.com/pgc-image/1527430159833cfc96bb30d~tplv-tt-large.image?x-expires=1986585630&x-signature=9W8c%2FbhKNDNkn3toPlvRququ3A8%3D
https://p3-sign.toutiaoimg.com/pgc-image/1527430160216a1328c53eb~tplv-tt-large.image?x-expires=1986585630&x-signature=%2BA%2FoYO%2Br7iMTqS%2FeIugL5XpeUbE%3D
https://p3-sign.toutiaoimg.com/pgc-image/15274301602281e912326fb~tplv-tt-large.image?x-expires=1986585630&x-signature=0nHbCzNby%2BMyYJQNdtX8X6sqP5E%3D
https://p3-sign.toutiaoimg.com/pgc-image/15274301602293a0d158758~tplv-tt-large.image?x-expires=1986585630&x-signature=2y0KRWrEoSwRNjrsOrZx9qJiA%2Fo%3D
请您关注、转发！
需要源文件的请在文件底部赞赏，私信（已赞赏）发你源文件！
页:
[1]