伊美诺生物品牌形象设计
转自公众号：品牌美immu（伊美诺生物）是一个IVD“体外诊断”行业创新品牌，专注抗原、抗体、底物等产品的研发与销售，同时提供相关产品开发及技术支持服务。品牌名“immu”源自免疫学英文immunology，直观传达了行业属性。
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伊美诺的整体品牌形象来自于美概品牌。经过项目调研，美概提出了基于immu是IVD行业的原料供应商的品牌口号：“未来共创（Mutually Creating The Future）”，表达了伊美诺与IVD行业共同成长的愿景。
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“创新、专业、品质、简约”是这次设计的核心关键词。标志以英文为主体，整体是一个代表行业属性的试管型圆环；英文字母“i”则象征企业以人为本的理念，左侧形似“开启符号”。
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整体品牌设计以简洁、国际化体现专业属性。品牌主色调选择了紫红色，象征伊美诺在行业前沿的探索与创新精神。
美概品牌（MoCAN）由设计师罗翊创立，是一家专注于品牌整合设计的工作室，提供品牌设计、包装设计、导视设计及相关衍生设计。通过清晰的理念和简洁的设计建立品牌视觉，连接人、公司、品牌、社会和文化，构建品牌愿景，创造品牌价值。
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伊美诺包装设计以干净的留白传递产品信息；辅助图形及品牌色为点缀，建立视觉沟通，传递品牌理念。
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*基于项目及产品的保密性，本案部分文字为替代性示意。
本文转自微信公众号：品牌美，图片取自美概品牌，版权归原所有者所有，本文仅供分享交流，如有侵权，请联系我删除，谢谢！
转发了 转发了 转发了 小米+miui 看成任天堂 这感觉山寨杜蕾斯啊。。。[捂脸]
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