完整版｜中国汽车后市场数字化能力升级与创新洞察报告
https://p3-sign.toutiaoimg.com/tos-cn-i-tjoges91tu/TNq6qeIHLLdATg~tplv-tt-large.image?x-expires=1985829424&x-signature=8fHC%2FbIdjk37z4LhqLKY8HRK2aI%3D从2020至2022，从ToC到ToB，从ToB到ToG，“数字化转型/升级”完成了抽象概念到精准落地的蜕变。
企业数字化转型的根在“行业”，魂在“场景”
国内的ToB服务逐渐摆脱倒卖发达区域信息差的低端束缚，创新服务、创新技术清晰锁定中国特色的企业市场需求——深入行业、挖掘场景。
行业化成为当前ToB根本气质的脚注，从泛市场到垂直领域的深度理解将是每一个ToB从业者必然进修的主课。
T研究从2022年起，将开始对行业化的专属ToB服务进行全新的调研与解读。数字化转型的大风起于技术创新之青萍，又将陷于行业草莽之间，终于企业需求之中。
在国内众多行业中，T研究将对一个即传统又时尚，即壕奢又亲民，即清晰又模糊的矛盾行业——汽车行业，展现数字化带来行业重生的深度研究。
今天中国汽车市场已经成为全球第一大市场。但从2018年开始连续出现负增长，解决增长问题已经成为汽车零售行业及相关企业的头号挑战。
行业玩家希望通过数字化业务系统所赋予的能力，探索出新的业务模式，在不利局面中求得新发展机会和竞争优势，从而破解增长压力。
加快数字化转型的步伐是获得新竞争力的基础。全面数字化时代所带来的颠覆性力量，持续的数字化实践和创新成为传统企业必由之路。
报告完整版内容：
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