一款好的食品包装，这样设计才更有卖点
https://p3-sign.toutiaoimg.com/pgc-image/456e359c2a7c4c6d8ce0697d3ce58b87~tplv-tt-large.image?x-expires=1982738737&x-signature=sBt6dIxXx1R69uAYtkFuhOuBBQo%3D生活中，一些让人觉得好玩的包装
都会有一个共同点
那就是首先在视觉上形成的互动性
被趣味、创意的包装吸引的过程
也就自然而然加深了消费者对产品的印象
进而达到产品营销的目的
食品包装也是如此
怎样的风格设计才能激发用户的食欲和购买欲
以下的产品包装或许能给你答案~
↓↓↓
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via：姜成斌
与市面上常见的燕窝包装不同
这款妙龄杯品牌燕窝尝试了小份即食包装
由“胶囊咖啡”的概念联想到“胶囊燕窝”
以此快速建立产品的卖点和风格
给消费者一种熟悉而又充满新鲜感的体验
https://p3-sign.toutiaoimg.com/pgc-image/01d08d5f68874250a077c94e30d9be9a~tplv-tt-large.image?x-expires=1982738737&x-signature=r59vuWeuuB2GPUmsyEUNI0ByKYA%3D
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另外品牌名“妙龄杯”
则提取了妙龄女性的特点为灵感来源
表明产品针对的消费人群
当品尝该燕窝时也仿佛回到了妙龄时光
https://p3-sign.toutiaoimg.com/pgc-image/ba23386cd48646c0adfe8fa5408e433e~tplv-tt-large.image?x-expires=1982738737&x-signature=R81syuTOi0K6TEWGVc%2FCVSOSsjw%3D
再来看整体的插画设计
封面以鲜明的色彩碰撞勾勒了花季女生形象
花朵的装饰点缀尽显浪漫、梦幻
加之金色细线描边以及烫印工艺设计
画面更有精致细腻的视觉效果
https://p3-sign.toutiaoimg.com/pgc-image/e2a815f41edb4aeeb9eae9f087de9f1f~tplv-tt-large.image?x-expires=1982738737&x-signature=3xVWXLYfx3BQWtCbHp8kYfF6LYA%3D
https://p3-sign.toutiaoimg.com/pgc-image/d2e8761a73cc4fd4a31fd8d18baf5b11~tplv-tt-large.image?x-expires=1982738737&x-signature=71oABa2HlwkmPpQX5cZq96NM0Ys%3D
像翻书似的开启内盒后
可以看到分格展示的女性常用装饰物
而对应每个镜子框架
掀开则是独立的小盒燕窝包装
给消费者满满的互动体验
同时也体现了品牌对女性的关怀、用心
https://p3-sign.toutiaoimg.com/pgc-image/1dafd1a07dbc4392a9b346037d4e37ae~tplv-tt-large.image?x-expires=1982738737&x-signature=W5XtVnOCadvDvTb%2FIbnnIycMdWw%3D
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https://p3-sign.toutiaoimg.com/pgc-image/bff93951e4ac4088a0e487154a46824d~tplv-tt-large.image?x-expires=1982738737&x-signature=nzDlIDL%2F34nJYwK%2BR77xZLfiiaU%3D
“樱花情酥”是一家主打樱花饼的老店
以“情酥”谐音化为“情书”
希望借此向大众传达武汉的樱花特色
以及品牌传承百年的匠艺和理念
https://p3-sign.toutiaoimg.com/pgc-image/b2d6c87812a845d489b06a555dc65875~tplv-tt-large.image?x-expires=1982738737&x-signature=ERxPInSUGnmmJiHURDQVeVU8eB8%3D
via：叁布品牌
https://p3-sign.toutiaoimg.com/pgc-image/ad3bc50bbe0b440ba263b0c04261e4a1~tplv-tt-large.image?x-expires=1982738737&x-signature=PA8YyQ5e1B0w0Uax2tfSwDQw508%3D
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粉、蓝相互搭配的樱花主题礼盒
封面以花环状铺设了正悄然盛放的樱花
画面尽显蓬勃生机、活力
https://p3-sign.toutiaoimg.com/pgc-image/7a3a166eca9e4158979f89d52ac49807~tplv-tt-large.image?x-expires=1982738737&x-signature=rjVUT%2Fijr9kprW5t0qmoFwBJ9nw%3D
其中民国风打扮的人物表现出时代感
辅以东湖塔、黄鹤楼以及燕雀飞过的场景
巧妙传达出武汉的地域风情
赋予了画面别样的生命力
增强与消费者间的情感互动与共鸣
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内盒则呈现了一纸成型的设计
将每个面的折纸相互拼接成樱花图形
同时又有种风车转动的灵动感
https://p3-sign.toutiaoimg.com/pgc-image/1fbf72ef1fd64efc91fd8805dbbd5645~tplv-tt-large.image?x-expires=1982738737&x-signature=11nBQVWK22i48LRo2jPRH6DF7cg%3D
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https://p3-sign.toutiaoimg.com/pgc-image/32f87f60f15f43768c1197edde8e5c55~tplv-tt-large.image?x-expires=1982738737&x-signature=MUfkA2FXi4fERKpZgilxAFPdSgI%3D
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而樱花与湖蓝色的底座相映衬
视觉上有种落樱的美感
搭配内封的产品信息说明
则更有一番诗情画意
https://p3-sign.toutiaoimg.com/pgc-image/cb78c8a4f76245dd976557fb476f32d8~tplv-tt-large.image?x-expires=1982738737&x-signature=WXcbT3ii5Wr0XhZJefA8l9iEtsg%3D
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从生活中获取创意、灵感
这样设计出来的包装也许才更有“人情味”
（此处已添加小程序，请到今日头条客户端查看）
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