Quenut 超级食品品牌包装设计 via:marielamezquita
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Quenut 是一个墨西哥超级食品品牌，专门为热爱运动和户外活动的人开发产品。每种产品都专注于特定的强度率和运动阶段，因此包装上说明了理想的消费场景。
对于蛋白粉，这些插图以自然为导向，展示了不同的人物过着积极的生活，无论是森林跑步、登山、骑自行车，甚至是在吊床上休息和放松。对于蛋白质棒，我们展示了一名 Sierra Tarahumara 跑步者和一名尼泊尔徒步旅行者，旨在描绘更传统的锻炼方式。
对于图标，我们制作了太阳从几片树叶后面升起的特写镜头。其目的是使其以垂直或水平格式发挥作用，没有固定的方向。通过这种方式，我们赋予图标足够的多功能性，使其在可能以不同方式放置甚至随机放置在货架上的产品（例如蛋白质棒）中看起来不错。
最后但并非最不重要的一点是，我们为品牌创建了一个自定义字体，从标识开始，到整个字符集结束。这是一种可变字体，这意味着字母的宽度可以从压缩到扩展而变化，而不会失去字符集的统一性。字体寻找将运动和活动反映到品牌声音上的方法。 转发了 转发了
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