这些烘焙食品包装设计，颜值也能当“饭”吃
https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/69af0f2bb422418b88467f17b7daf05d~tplv-tt-large.image?x-expires=1982736763&x-signature=6zdUsTN%2FGtv5YXrk5vx16J2BpkU%3D不知道小伙伴们
有没有经常为第二天早餐吃什么而苦恼
而身处快节奏的年轻人
对于吃早餐更是时常敷衍了事
如果有一款食品
能满足你不同时刻的用餐需求
体验当下的快乐
你又会不会买单呢
↓↓↓
嘟嘟时光·烘焙甜品
via：小西MEO
https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/35a1fadb5cf84568a753478ccdc555ad~tplv-tt-large.image?x-expires=1982736763&x-signature=QsH87Wu1YtU3OCez0rnUbrnBvWw%3D
遍地开花的烘焙店
每一家都有其专属的故事和风味
而这个坐落于广州的【嘟嘟时光】烘焙店
以手作艺术为主打特色
希望用最好的食材原料，做最好的烘焙甜品
https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/9b61c91178624af69e0c52e186112c89~tplv-tt-large.image?x-expires=1982736763&x-signature=VI6I7gykjDF43RCqyoxBUmWouNA%3D
https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/ac7b2300a6244e58bd45e27aa5a18ac2~tplv-tt-large.image?x-expires=1982736763&x-signature=G1OiPkNI4%2BSUAGZtQTxafba%2BzLw%3D
https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/1f2b9dd63aa343d48312af3f25fab6f6~tplv-tt-large.image?x-expires=1982736763&x-signature=xL4r3f3lwdDy5608D%2FUwPXqRX2E%3D
https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/9e1a93fd0032479ca30abb139ddd6761~tplv-tt-large.image?x-expires=1982736763&x-signature=2%2F9QmKLBPMMPeAnWNOiP7RJ9zT4%3D
https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/efcfbfcc4e1349f6b90313212cc40398~tplv-tt-large.image?x-expires=1982736763&x-signature=ZW3wK%2F6Err%2FEui1kaUewDo0nN1c%3D
https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/47732afb34134971b9578d060f88df91~tplv-tt-large.image?x-expires=1982736763&x-signature=C9avYUKvtxOZCE6iAWvW%2FkHXY6U%3D
https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/1a5fb7fb7cd045c9a069c5d079b33c29~tplv-tt-large.image?x-expires=1982736763&x-signature=qJ5hf3LHpaLSHyl%2F4ltdBN295QI%3D
https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/3e93456a397e4d88a0405d8cb9766aac~tplv-tt-large.image?x-expires=1982736763&x-signature=4yog%2BmwZzFObhBoWWOjPpB2%2BtVo%3D
在整体的视觉形象上
创始人希望能通过设计语言
突出人与烘焙的情感结合
同时传递艺术烘焙的文化特色
让消费者有参与感、互动感和体验感
https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/3d6390407f5e4cc7a1364bb3c20b046d~tplv-tt-large.image?x-expires=1982736763&x-signature=1McxPMNmojCO%2FMVqHxtbiiv7oUU%3D
https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/646d47ac3334431e9df05298f5141995~tplv-tt-large.image?x-expires=1982736763&x-signature=4CvXUnrYqTCmKX2ecinl1a%2FalEk%3D
https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/e5f9f8dd5aec433bbd5487f82ef1c5ba~tplv-tt-large.image?x-expires=1982736763&x-signature=Nvu9RFazk9y9x63B6DCE%2BgopGrg%3D
https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/8878d6e1bf444ba09371973cc38e86e4~tplv-tt-large.image?x-expires=1982736763&x-signature=X8c8dF8fM7vViOT%2BZgYoE8F%2FeOc%3D
插画风在烘焙产品包装中
是最能激发共鸣的一种设计风格
嘟嘟时光也同样采用温馨、趣味的画风
表达由甜品带来的美好时光
https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/7b090977991e4a4882aa78048f851ba4~tplv-tt-large.image?x-expires=1982736763&x-signature=qbA216L40zHVqpB5kPzpcYCQLjk%3D
https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/21ce32732b3c4b0ba5fca2654fcd27f5~tplv-tt-large.image?x-expires=1982736763&x-signature=zVdKPhllpAlw63acgKDCa2CuFns%3D
https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/9c3b11c7ef4d40b39a28bd3efa17d281~tplv-tt-large.image?x-expires=1982736763&x-signature=iu9V6SymNd3JTei3fKfi2cXWMsY%3D
https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/62b6905e6b9048ffa3fad55f69b87c0b~tplv-tt-large.image?x-expires=1982736763&x-signature=ljFl7LdxEPHiFjkxwf76iU1plLI%3D
以简笔线条勾勒的人物
有小心翼翼探索外在世界的、也有静静思考的
每一个人物都代表着消费者不同的情绪状态
将烘焙食品融入其中
丰富了产品的表现形式，放大食欲感受
https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/55800acce21743c9851ac1541ed939a5~tplv-tt-large.image?x-expires=1982736763&x-signature=R7ldrIXlzr7CuEz6APVm796E15Y%3D
https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/310d5d4b9b1b41cda9345fd0b8b5316f~tplv-tt-large.image?x-expires=1982736763&x-signature=LqKTQHp7MrFGDIzwU1%2BWRV9DdpY%3D
https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/e8b9242ed65f43519368df3055f8faca~tplv-tt-large.image?x-expires=1982736763&x-signature=RlPVaMbFUSynSFe3I0%2FAyZYOliI%3D
蓝、白色调的碰撞尽显年轻、活力
与同竞品的包装形象形成区别
同时简单的配色
反而更能加深消费者印象
https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/327dc8af89404150a3b6b2d2f4f5fcef~tplv-tt-large.image?x-expires=1982736763&x-signature=b%2B2CXlBO7MBEe29%2BcjquOLon7sc%3D
https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/bb9f94ed28bc48b9bd22470a8aae8b3d~tplv-tt-large.image?x-expires=1982736763&x-signature=Ph9W5i3GB5sC17E2RTGQ3W0LzZk%3D
https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/cc3e33fbbbfb499eb08bcb3f6c188742~tplv-tt-large.image?x-expires=1982736763&x-signature=Z1nWUfNRtuSvsN0qFoV%2FCNnZOQU%3D
https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/bc64928bfd904cd18f3d8a5a846fdcb1~tplv-tt-large.image?x-expires=1982736763&x-signature=RXFnlBwv5ECyBJ9YcrfHNsfQkoo%3D
https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/2a182efc384443f2a8051987061dfb7f~tplv-tt-large.image?x-expires=1982736763&x-signature=GkpWeeftc6vRaoceqxCuxhX7G0M%3D
https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/14e6e2b2b0484c1a8bbce4dea3d091b4~tplv-tt-large.image?x-expires=1982736763&x-signature=sT8nNI6%2BFHR2Az2S2Vt%2BRAeS3HM%3D
https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/15a43e0877724154bfe440342458cd31~tplv-tt-large.image?x-expires=1982736763&x-signature=YX9F0%2BC9I3djlvfH1LJypohoGic%3D
https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/fe261b5f989b4449a9a54cfd93feb0a4~tplv-tt-large.image?x-expires=1982736763&x-signature=rnU49%2Bxf%2BboOj91oujpDlqwrxMQ%3D
延展设计
▽
https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/6012ece5ea36455caab59ad5f516613e~tplv-tt-large.image?x-expires=1982736763&x-signature=wkbzAPDZ3Ox3lp3iD6qM6%2FhZUfg%3D
https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/eb905f0356c54bb3b6424155ad4ceb42~tplv-tt-large.image?x-expires=1982736763&x-signature=cuAzKHrAMDgrRrwsTu%2FNL4PnboQ%3D
https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/6c2732ccce9e4976ab871c895e6d1b52~tplv-tt-large.image?x-expires=1982736763&x-signature=hncdPCM1oyIg1%2BOvTBimlBR8Gas%3D
https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/79cfcb01091b43b6b07f465400e4436a~tplv-tt-large.image?x-expires=1982736763&x-signature=ogmtBNUEUeaSL17uTZUYl0y435Q%3D
https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/2fdeb0d95e29499f8ba368bbdfecb240~tplv-tt-large.image?x-expires=1982736763&x-signature=ggV6lLf54B9JGWPxerRhNvNFE2g%3D
https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/0e302dccd7c349e0912634be58c71419~tplv-tt-large.image?x-expires=1982736763&x-signature=d0Vns%2FZoThKy77PEETgKvKKWeBA%3D
https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/a615d192cc964cfcba7ce20d46d77d00~tplv-tt-large.image?x-expires=1982736763&x-signature=WCyKrtU0c6ivnH5d87%2FFc1fuXK8%3D
https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/ffaa679b5bb44eadaed1c9791ac1a1b3~tplv-tt-large.image?x-expires=1982736763&x-signature=XpDyBzicJp%2Fy7rKsS%2FtL%2Fqx09%2BQ%3D
https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/a94565092a6a41af8ca1574c82c1b566~tplv-tt-large.image?x-expires=1982736763&x-signature=3t9ErlqegZtyDwbp6RGmr1hSGIw%3D
https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/4eb14dab6ef440cf92c8070c80aefae9~tplv-tt-large.image?x-expires=1982736763&x-signature=edg13oiLC5INU1Rq%2FRWvGLu%2B484%3D
https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/b30b645461674fe49105e2b130a9f6d9~tplv-tt-large.image?x-expires=1982736763&x-signature=KvbWNyW2yeVdLKV7sWMGAuxsjXs%3D
https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/05c495c0b3fa4c08912d8fff65ec725b~tplv-tt-large.image?x-expires=1982736763&x-signature=sBz9MM6w2WoLc0TMal9%2BrdjXEp8%3D
https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/86fe4aaf63eb4cbd9266ebae031ae66c~tplv-tt-large.image?x-expires=1982736763&x-signature=NeKR0UL78%2BUO0n6HXZEdtDxpEio%3D
https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/2a8f94bc7f1441a49d515210deabca2d~tplv-tt-large.image?x-expires=1982736763&x-signature=smijjy7hG96YJVcmmv7WwVYWy3E%3D
https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/25ba006cb73f4218a8b941f3d64ad2c3~tplv-tt-large.image?x-expires=1982736763&x-signature=bXNTlZ%2Bk0Vw%2B7iAVsVWiQBNqXGA%3D
https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/7f37ade716fc49d0ad0b929b35f828a8~tplv-tt-large.image?x-expires=1982736763&x-signature=SBw2W4ktJBZbmhHNrnSrn6EqBxE%3D
https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/d727bad2e7e34f27b165ee994edcdce8~tplv-tt-large.image?x-expires=1982736763&x-signature=Nx%2FjzdxAg%2FlTxSOog7wvNvM9L90%3D
https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/151501c3db23404db49beb7b97767270~tplv-tt-large.image?x-expires=1982736763&x-signature=YhdAVLg0gK%2FGPmrZwdzbiVHSFvo%3D
https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/af71c5cacc78496ebc2567890935fc31~tplv-tt-large.image?x-expires=1982736763&x-signature=QaFNpYYLTtSMNaNmpRc1F6XZzzQ%3D
https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/e4ffb6455d0f43049b6c7ee8e4d508c7~tplv-tt-large.image?x-expires=1982736763&x-signature=X%2FajIVCrNYxpot9kpimE2hzFAdM%3D
如果说烘焙面包
是一天治愈、充满仪式感的开始
那么接着这款【农道好物】
则给你更充实的美味体验
↓↓↓
农道好物
via：暖光设计
https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/30227b78c37e49d6aca93918b61f9c5f~tplv-tt-large.image?x-expires=1982736763&x-signature=Fk9VD%2BwyWFkPb3DJwKbbdoTCDWY%3D
以自然、轻盈为核心理念的【农道好物】
给常常在匆忙中解决早餐的我么
种下了“好好吃早餐”的种子
美好的一天，不妨从轻盈的早餐出发~
https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/f3444d926c53460aa7fbbb6bc077b704~tplv-tt-large.image?x-expires=1982736763&x-signature=mvozhIxrbk1wcBnQaBLaJLq9oYE%3D
其中品名“农道好物”四字
笔划间进行了艺术化处理，弱化拘谨感
“物”字部首上半部分可理解为照耀万物的暖阳
下端则是破土而出的种子，正茁壮成长
展现自然之力
https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/4c99650d7f53414cad5140f950104a05~tplv-tt-large.image?x-expires=1982736763&x-signature=pp3FzttQOUZEAVmapaSvSj7vIxY%3D
https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/0526aa3bf1d94fabbe921bad391215e3~tplv-tt-large.image?x-expires=1982736763&x-signature=Nt3eVnkaLEKTdicSBv1%2FDHa%2Bhf4%3D
https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/f9fea644673f4159b29d5d63e782f278~tplv-tt-large.image?x-expires=1982736763&x-signature=DD5QXaRP4%2F68rdcd8h1fGQMXam8%3D
https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/0f49d21ec6c541e78da74010266467f9~tplv-tt-large.image?x-expires=1982736763&x-signature=ia5qWD6vb8hRX6lC8P7TvslWkFU%3D
在包装视觉上
便提取“物”字部首的“暖阳”和“种子”元素
通过重复排列的形式形成底纹
建立品牌的超级符号
延续纯粹、天然的品牌基因
https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/4f3a836af564487bb45e48b6ebebaf26~tplv-tt-large.image?x-expires=1982736763&x-signature=KVACBrZDqdaKZijBvXxXeBhHy88%3D
https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/06426a4d8ea54baf884bac11de3ea879~tplv-tt-large.image?x-expires=1982736763&x-signature=ojb5TXL4s5VZ1Gfv1Tgahx3kuME%3D
https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/fcd5965397ae4088833adfb815e7be15~tplv-tt-large.image?x-expires=1982736763&x-signature=X2P0PNHbC07Fa7KN40aUCSfYsNE%3D
https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/6741815ef99a47f68a4b7409f4f3a3da~tplv-tt-large.image?x-expires=1982736763&x-signature=WPpchqooXUN6ndOdNSqfoS1gdR8%3D
https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/c65dd7be8fcf42daad0c66555dbd0fa3~tplv-tt-large.image?x-expires=1982736763&x-signature=pk6%2BbNUua4jZgskbKGeTwUEtP9s%3D
此外，盒面还采用了
活泼、轻盈的年轻感色系进行设计
通过“底纹+色彩”组合，简化识别路径
唤醒消费者对健康的联想
同时也符合品牌升级阶段的识别需求和形象更迭
https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/265e4fd3a1134f80b176c7ba51c9d02f~tplv-tt-large.image?x-expires=1982736763&x-signature=AOIZt1Hg29gZK45DK8N3inHZkZM%3D
https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/aee1b329e9af4d869915af6fe0bc0438~tplv-tt-large.image?x-expires=1982736763&x-signature=57Qx6w%2BNccaA33StBgAs875ahwc%3D
https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/ac0c5090a5164445bddd9ae0ce45943f~tplv-tt-large.image?x-expires=1982736763&x-signature=KzEodZBlGgId7phk7JIJKmdzQYE%3D
多个系列的食品品类
满足消费者每天不同的饱腹需求
希望用户能在产品体验中
实现早餐自由
https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/12ddd53275114e95ac631e18787395a8~tplv-tt-large.image?x-expires=1982736763&x-signature=k9uKmPBXtUXEuLmFP7FT6QT1oP8%3D
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https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/31149543026a421b8ceb2895e82d8e40~tplv-tt-large.image?x-expires=1982736763&x-signature=DLowJV1VLlJUN%2FfUo5v3T5%2Fcih4%3D
https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/c20a2c2f47974ec897f36cc5c1da7c87~tplv-tt-large.image?x-expires=1982736763&x-signature=UskVuD8LkqbSxMDJ6TYBroK%2FnIA%3D
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