食品包装缺少特点，高颜值有视觉记忆点的食品包装
SNACK ZILLA 食品品牌创意包装创意https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/7b1ae9a0007545bcb6acb03758b46348~tplv-tt-large.image?x-expires=1980600088&x-signature=OQVKSsHWrf4nvEEhxnvtlHwoSyk%3D
整个产品包装采用插画创意
带有趣味性的视觉感
https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/da788e44f36e4dac9127bc61eb557047~tplv-tt-large.image?x-expires=1980600088&x-signature=yRSCa4ZNUtVZMfs%2FR3jgI%2BMp%2Bv4%3D
甜品包装与插画创意
巧妙地结合在一起
https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/c0337578e4b4409ba01e3a123400eb3e~tplv-tt-large.image?x-expires=1980600088&x-signature=lesGs4D0RXqmf8D4GTldWIfO2i0%3D
https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/935a5603c2de4402a9408366ebc86c6d~tplv-tt-large.image?x-expires=1980600088&x-signature=aSPdGj4DC2JN79IrIva6JE9Y0Ew%3D
https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/edfdb35f77984c4eb044776d48d84515~tplv-tt-large.image?x-expires=1980600088&x-signature=%2FK%2FW3VImhCRm69070qkI5QGRCZQ%3D
ROGUE 趣味性／时尚插画风格
食品包装创意
https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/2143903bc6804f7dada10596fc4e0712~tplv-tt-large.image?x-expires=1980600088&x-signature=%2FEOA4hQzCd4D0d00c2e2Xb97cq8%3D
https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/edaf0daaf4be457fa65fc792d0b58c7f~tplv-tt-large.image?x-expires=1980600088&x-signature=7mmknoxfkF3hAPn%2BQn1WP8ayu8A%3D
MOON SHOT饼干包装视觉创意
https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/b8dbbd5ba43f4f7885223ad5e3ea982a~tplv-tt-large.image?x-expires=1980600088&x-signature=YoI0L3tZImjYlJ30ZLpSPwRastQ%3D
https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/a454b1f1fe7142f9a98039cb710bf83a~tplv-tt-large.image?x-expires=1980600088&x-signature=zQRO7Kyb2rTxjPO3u7ljEPJHrTc%3D
https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/fa7cc5143ea64b4d994b1c5703974bd7~tplv-tt-large.image?x-expires=1980600088&x-signature=D8A315BszwTL8ZhSqjqUFo9s1OY%3D
简约／时尚设计为主
色彩也比较活泼／年轻化
https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/c993e636852f4aef9230410c7a5eeeea~tplv-tt-large.image?x-expires=1980600088&x-signature=NUIe5tdIcpdmKfCCvJRCysaI1yU%3D
HOTPOCKETS
食品创意视觉设计
https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/4a542937514f4d20a8651b507ef72ce5~tplv-tt-large.image?x-expires=1980600088&x-signature=8aJZ6MPn6stshUzYVfYJpWXpu1Y%3D
https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/1327c4e74a1b4cb4bc6794c2ef3da503~tplv-tt-large.image?x-expires=1980600088&x-signature=TbIbRQH%2FkHRazVrZ5O2Gz5ctGpw%3D
https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/aecd8e666e6a4277ac0004b3fbff4165~tplv-tt-large.image?x-expires=1980600088&x-signature=2Le6VxDnu6WmwMBCpkLvhSDa108%3D
新旧产品包装升级前后对比
升级后的包装色彩更加艳丽
视觉冲击力也更强
视觉上也更加扁平化
更加符合当下及未来产品的发展趋势
https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/45aa45dbe232481c8470de6735318a1a~tplv-tt-large.image?x-expires=1980600088&x-signature=VZrT5gpPeDDHZ3QrKmpz0bJrx5c%3D
https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/6c705a50640d4d9dbcce218bb4e5d88f~tplv-tt-large.image?x-expires=1980600088&x-signature=7SK66OBWpnYyZDqS%2BYur4JyXI7o%3D
https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/c1e88f901d014b16af76dcda45df0e32~tplv-tt-large.image?x-expires=1980600088&x-signature=ky188lEvu2SB8%2FrlpwoAvCYbIcc%3D
字框上进行了加粗处理
同时字体也进行了非衬线体设计
字体也进行了加粗处理
https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/08567489306b45de8b7ac88205296b97~tplv-tt-large.image?x-expires=1980600088&x-signature=nhhK4PI2i6U0cF%2BzGgxA27eYmd8%3D
https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/34cf798f70a940b4a10d50dc45e8e7a3~tplv-tt-large.image?x-expires=1980600088&x-signature=y%2FZegT6RNBNfZmARezZOyXS33kg%3D
https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/9700f31b885744f688498030dde2b94a~tplv-tt-large.image?x-expires=1980600088&x-signature=lhLnpzQ4MBkIUnNOCH1mXQLSx%2F4%3D
创意户外广告牌设计
https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/60d055bc1ae14c79bf0cd5e9e89118d6~tplv-tt-large.image?x-expires=1980600088&x-signature=aS16MAKr6eDtEI4E2H0WlkzeCS4%3D
https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/16de6a7f6c6949f59a3e57d3cae29964~tplv-tt-large.image?x-expires=1980600088&x-signature=iplVK5AOICShzd9trS%2FQ9ogu%2Bqg%3D
薯片包装是创意视觉设计系列
https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/8f0cff6d10964280baf5da0ecda0e470~tplv-tt-large.image?x-expires=1980600088&x-signature=ISbXAZ16F3tF0kCZ%2FvIwiF987E0%3D
https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/4fb36f288c3a40beb47ecde93180c1d8~tplv-tt-large.image?x-expires=1980600088&x-signature=sIdJF5APszR41YtxBZejXKsALio%3D
https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/306ce0f80ecc4d8eb01d6a42cdb77dfc~tplv-tt-large.image?x-expires=1980600088&x-signature=SLH8dBanCkqce6DyvCmBt%2FyxXAg%3D
https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/5e57ae1eccfe44a5bd6ff000004a6aca~tplv-tt-large.image?x-expires=1980600088&x-signature=HwZIDAS3U6Tc7wk1fDw%2BOMEeP34%3D
https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/ba941fbb412a49f6867aaf1f25527da2~tplv-tt-large.image?x-expires=1980600088&x-signature=JbvpyXz31MPM2mBBDziM%2BgBjXnA%3D
TODAY食品包装视觉创意设计
https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/c4f99439be6347d2bdc73993ac75ab7b~tplv-tt-large.image?x-expires=1980600088&x-signature=RC%2BL%2F%2FDIzGG24BQ%2BW0fK%2FSX7U%2FM%3D
整个包装是以IP形象作为创意
不同的人物头像／不同的色彩
来区分产品
https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/21a2e9a8cb074851b0f00dbb8487b382~tplv-tt-large.image?x-expires=1980600088&x-signature=Z7718GVjjNT99IsKYimye%2F0u9hI%3D
https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/1a6c0f6096034a5fa3d5e89a8e51d0ab~tplv-tt-large.image?x-expires=1980600088&x-signature=OChbz%2FqqjX%2BRA9oq6%2FwsOdSpz6Q%3D
https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/7089f641578c41e5a2983405296b94e8~tplv-tt-large.image?x-expires=1980600088&x-signature=WIC8Z6%2Fthm5aSd0PAJ7hqVoiIGw%3D
包装创意礼盒设计四款产品组成
https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/2633fe0e77354fa08e513a9442d40a42~tplv-tt-large.image?x-expires=1980600088&x-signature=q9ZijJKjj2V%2Fs1r8ZObv6%2FWbHFc%3D
https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/90bff5a8f90a4e71be2445a853a50c9c~tplv-tt-large.image?x-expires=1980600088&x-signature=YaE%2Fy07KCgCSZyCaZYJIhUok%2BgE%3D
https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/72d3b82f9a394f9ba1b74359759c45ce~tplv-tt-large.image?x-expires=1980600088&x-signature=oAMWxNLVGXHm%2FYMsWyqZlm3rHh4%3D
食品包装系列创意视觉系列设计
https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/418914ddd4e54a74bf3b315624da3a0e~tplv-tt-large.image?x-expires=1980600088&x-signature=AygOV4ZZQlWIMtCB2EmGQwDZRxE%3D
https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/cf3d271cf7a94d90ac9e067fd05e2cb0~tplv-tt-large.image?x-expires=1980600088&x-signature=%2BW4tqInmUhjt7k4gvUWvX6yRxxc%3D
https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/9d3507f8bca84025a1f1d656aeb3a699~tplv-tt-large.image?x-expires=1980600088&x-signature=6gbBt6BazhAqzxkOcuoD3bT4lxY%3D
https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/a88c7a956c7a4b248a158da477e77104~tplv-tt-large.image?x-expires=1980600088&x-signature=Z4RGLIb5DY7iztTA%2Fe2%2F3EdP9cA%3D
https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/b5c30cb6f1b84a0aad653778ff387917~tplv-tt-large.image?x-expires=1980600088&x-signature=OUcU0gfuYP5qvtc%2Ft%2BUGwqWcbL4%3D
朴琢品牌战略与包装设计部
整理编辑 POOZHUO
欢迎留言讨论
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