yh413 发表于 2022-6-21 18:53:30

企业战略管理之重塑战略（62页PPT解读）


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什么是战略？战略就是以一系列与其它公司不同的运营活动，创造出独特而极有价值的定位。如果市场中只有一种理想的定位，那战略就没有存在的必要了。
战略就是在竞争中做取舍，其实质就是选择不做什么。如果没有取舍，就无须做选择；如此一来，也就没有必要制定战略了。
所谓战略，就是在企业各项运营活动之间建立一种配称。战略的成功，依靠的不是仅仅完成几件事，而是要完成许多事情，并对各项活动进行统筹兼顾。如果这些活动之间缺乏配称，战略也将失去独特性和可持续性。
——迈克尔.波特《重塑战略》（什么是战略）

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